Tip for game PR firms when dealing with YT/streamers

I had an email this morning from an experienced PR contact that had this line in it.

"sent an email regarding Tokyo Dark earlier this month and although you didn’t specifically request a code, I would love to send you an early code anyway"

You might be surprised to know how many games go uncovered because a PR firm is expecting us to "request" a code for it rather than just giving one to us via email and hoping for the best. I explained this concept back in my "Why these games got covered" video which aimed to help PR firms and indie devs understand where the path to potential coverage is and what to do to maximize chances. In this case, unless you are the most desirable bees-knees hyped upcoming game there is, we don't have time or inclination to chase you for a code. I can pick up any game any launch and just play it like everyone else and that's fine, but the chances of coverage go up when I have a code prior to launch I can try on my schedule, so that it's easier to get the coverage priorities in order and your promising indie title or AA game doesnt get flattened by the latest AAA behemoth that our viewers really want us to cover.

I dont know what game I'll stumble across tomorrow and take interest in. There's always new stuff coming out and we can't keep track of it all. If you want a YTer/streamer to consider coverage, put your game front and center with an easy path to trying it. This game, from this guy, I will be trying now and it might be coverage. If he hadn't sent the code despite me "not having asked", it would have almost 100% flown under the radar.

Be assertive, give us access to your product and the chances of us making the time to look at it and give it one of our limited coverage slots go up.