Graham Nardone · @SimGuruGraham
22nd Mar 2016 from MetroTwit
@AriadneJackP @SimGuruTrev There are a number of people involved in the process that leads to our final list of features. At my level, I'm handed a broad theme for what an upcoming pack should be, and then we start brainstorming with designers to come up with ideas for features that would pair well with that theme. From there, we whittle down a list of features from the brainstorm that we think are the best (also keeping in mind if they're practical to implement), and write short 2-3 sentence design blurbs for each one. We get rough work estimates against those blurbs, and cut the list down to the features we think will work best together for the pack, in the time that we have to develop them. Usually that's our final list (with minor adjustments here and there), but in some cases estimates change enough after final designs are written that we need to do another round of cuts... such was the case for craft juice brewing. It's primarily producers and designers who have a say in those cuts, with helpful input from our marketing partners.