[TRANS] http://bit.ly/2hiOYI3 [SNSD 10TH ANNIVERSARY ②] The Original 'Samchon Fan'...Best Songs Chosen By Professionals

With their 10th anniversary, one of SNSD's specialties is that they've surpassed pop culture to having a social impact as well.

In particular, last year, SNSD's 'Into the New World' resonated at the site of a protest at Ewha Womans University, spotlighting this, not just in the music industry, but socially as well. This was a moment where it was confirmed that an idol is not just a pop culture icon, but has social influence.

Someone called 'Into the New World' the 'morning dew for the young generation'. In her interview in W magazine's August issue, Yuri said, "I watched the video numerous times, I got choked up and even cried. I was really proud as a singer."

SM said, "Protest songs were sung in past student protests, we felt pop music being sung was the natural flow of generations. We see it as a positive thing. That representative song being SNSD's 'Into the New World' is very meaningful to us, too."

Critic Kim Yoon Ha stated, "The reason 'Into the New World' was brought back into light because of a social phenomenon along with the song's good energy creating a synergy with the worth that comes with the group's name that the members have established the past 10 years. It deserves praise as an idol pop song as is, so its meaning can be fully spread through general society."

SNSD's history is currently progressing. Their 6th official album 'Holiday Night', releasing online on the 4th, will also be in light of their 10th anniversary. They will be having a 10th anniversary fan meeting, 'Girls' Generation 10th Anniversary - Holiday to Remember', on their debut anniversary date on the 5th.

Critic Lee Dae Hwa said, "SNSD received a broad range of love from people in their teens to samchon (uncle) fans, so that's why they were probably able to go on for a longer time. Succeeding in their overseas advancement in their prime, leading girl groups in Hallyu [advancements], and they gained a status different from other groups.

"I think their lasting power is great because they hit a high peak. They've become a great icon whose image doesn't get damaged because they can't do one thing. I think their long lasting existence also comes from that."

SM said, "SNSD was composed by SM's planning abilities and producing. They were able to exceed the nation and grab hold of the title of Asia's No.1 girl group through the fandom's full support and general public's love. 'Girls' Generation' is an icon and artist of a generation."

-SNSD's Best Songs Chosen by Professionals

▲Critics Kim Yoon Ha-Kim Hak Sun, Reporter Lee Je Hoon ㅡ 'Into the New World' (2007 debut song)

Kim Yoon Ha: "Not only is 'Into the New World' SNSD's representative song, but it's Korea's best idol pop debut song. It has the positivitity, dreams, courage, happiness, joy, and other energy that you recall when you think about idols. It doesn't put forth sexuality like other girl group songs, and it's one of few songs that gives a positive, happy energy. I think it will be popular for at least another 10 years."

Kim Hak Sun: "'Into the New World' has become an example. Songs from the many different girl groups who appeared after SNSD get compared to 'Into the New World'. Not depending on a hook and the structure slowly building up is worth praising as well. More than anything, it's the melody that isn't too light or heavy. It became a hot topic after being sung at the Ewha Womans University protest, but but it also means that the melody has a strength that everyone can sing together. Even when it's SNSD's 20th anniversary, 'Into the New World' will be their best song."

Lee Je Hoon: "SNSD's true value is the feeling soaked in their music and members, and that being met with their performance. The pleasure that comes from 'Into the New World's' particularly emotional melody and hopeful lyrics, and girls' bold kick is incredible."

▲Moon Yong Min 'I Got A Boy' (January 2013, official 4th album title song)

"This is a song that had the most of SNSD's power and was like the final result during that time. The stage itself had a shout of concentration in it. Just watching the synchronized choreography is brutal. There were a lot of girl groups trying to push their way up as well as commercial risk, so I want to give them high ratings for showing such an experimental, drastic song despite that. The song has a very dramatic structure, so it's like a musical. The complicated feelings and rushed structure, that even seems nimble, could be the essence of K-POP."

▲Lee Dae Hwa 'Gee' (January 2009, first mini album title song)

"This is one of SNSD's best made songs, and it's one that was at the center of hook songs at the time. If you consider the popularity in Korea, I think it's a song that was at the peak of SNSD's career."

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