Reporters writing to ask for an interview on Facebook's new rights management tool, I'm shooting all day so I can't talk, but here are my thoughts. Feel free to pull a quote!

I think this is an excellent step, and I'm glad that Facebook has put together a good tool and is starting down the path to protecting people's work. I do think it's just the first step, and it will be very difficult for Facebook to figure out who gets access to the tool and who does not. I'm applying myself and hopefully we'll be in the system soon. I'm excited to see how it works from the inside.

I'm glad it's here now, but it will take a lot of good work for creators to forget that a $300B company enthusiastically launched a video product a full year before they had a tool to protect independent creators from having their content stolen.

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