Scott Soshnick · @soshnick
7th Dec 2015 from TwitLonger
Nike statement on lifetime deal with @kingjames
Nike Statement
"We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders. We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond."