Mimi Fraser · @MimiCipher
6th Apr 2015 from TwitLonger
How can I join #EmmysForOutlander campaign?
HELP OUR BELOVED #Outlander GET THE RECOGNITION IT DESERVES!
Frequently Asked Questions (FAQs):
1. When are nominations announced? When is Emmys Award Show?
Nominations in July. Awards Show in September.
2. What are is the difference between #Emmys2015 and #CreativeArtsEmmys? (See Campaign Guides)
a) For the Primetime Emmys use #Emmys2015 hashtag. Categories include directing, writing, and acting. #Emmys2015 will be given at the Emmy Awards Show in September.
b) For the Primetime Creative Arts Emmys use #CreativeArtsEmmys. There are 15 categories including costumes, music, cinematography, art direction, casting, etc.
3. Who is our target for the campaign?
We are targeting the Entertainment Industry and popular press outlets. The purpose of our campaign is to generate buzz so that they will include Outlander among contenders when nomination prediction time comes around. Our campaign will also keep Outlander at the forefront of their minds throughout awards season.
4. How can I help campaign?
Help create buzz for Outlander for the various categories by following these steps:
a) Find a tweet, online interview, or recap posted an entertainment news or media outlet that you can RT. For example: E!Online, TV Guide, Access Hollywood, Variety, People, The Hollywood Reporter, Buzz, EW, USWeekly, YahooTV, Rolling Stone, Time Magazine etc.
TIPS: Check out RTs by @Outlander_Starz and @SamHeughan and @caitrionambalfe and @OutlanderOnline to get you started. It does not help the campaign if we just RT among our fandom only. Be sure you include the source media outlet or journalist/interviewer in your tweet. It’s best to reply to their tweet. If you can’t find original tweet then share their article via twitter icon then reply to that post.
b) Reply to the tweet with a SPECIFIC AWARD CATEGORY that you that you want to promote. Mention @Outlander_Starz in the tweet & share evidence for the SPECIFIC AWARD CATEGORY: such as your comment or a meme or picture or gif that supports the category. For example: If you wanted to promote @draiochta14 & her team for Outstanding Costume Design then you would share pics of the costumes.
NOTE: Directing, Writing awards are for specific episodes so you need to be clear on which episode along with name of Director or Writer you are promoting.
c) Be sure to include appropriate hashtags depending where the category falls (see Campaign Guides)
#Emmys2015 #EmmysForOutlander
or
#CreativeArtsEmmys #EmmysForOutlander
d) If you post a photo/meme, tag w/ various Outlander fan groups or specific fans so that we can RT your campaign post. Also, tag @STARZPR so that we keep their public relations folks in the loop.
e) Repeat for various categories and for different media/news posts. If you can send at least one a day, then that would be a great help!
5. When does the campaign end?
The campaign ends when the Emmys Award Show airs in September. IMPORTANT: We need everyone to campaign hard for each week that new Episodes 9-16 air. Then continue to campaign until July nominations are announced. Once nominations announced, we should celebrate nominations with specific examples and use tags as in FAQ #4 above.
Global Clan Outlander: Let’s Do This! Tularch Ard!
Mimi <3