_Thurinn

Thurin · @_Thurinn

17th Sep 2014 from TwitLonger

Guide to emailing advertisers/PR with conflict of interest


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Step 1a: Choose a company, we have Polygons advertisers and Kotakus so far…
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POLYGON:
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KRAFT
Kraft http://ir.kraftfoodsgroup.com/contactus.cfm
VERIZON
robert.a.varettoni@verizon.com < EXECUTIVE DIRECTOR OF MEDIA RELATIONS, SO BE POLITE
raymond.mcconville@verizon.com < MANAGER OF MEDIA RELATIONS, SO STILL BE POLITE
edward.s.mcfadden@verizon.com < EXECUTIVE DIRECTOR OF PUBLIC POLICY, YOU KNOW THE DRILL
GAMASUTRA:
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VP of Marketing: Winne Ng (winnie.ng@ubm.com)

KOTAKU:
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Stacksocial
support@stacksocial.com
Ikoid
pr@ikoid.com

Tigerdirect
http://www.tigerdirect.com/sectors/Help/email.asp

Best buy

onlinestore@bestbuy.com

Indie Game
hello@dailyindiegame.com
NewEgg
Wecare@newegg.com CUSTOMER RELATIONS EMAIL.


ROCK PAPER SHOTGUN
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support@kleientertainment.com
press@kleientertainment.com


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Step 1b: These are PR firms if you want to go complain about a different gaming media site pick one of these and then move onto the next step.
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ELECTRONIC ARTS
CUSTOMERSERVICE@EA.COM
MONOPRICE
SUPPORT@MONOPRICE.COM
AMAZON
JEFF@AMAZON.COM - CEO, BE POLITE
swheeler@amazon.com - DIRECTOR OF ADVERTISING AND PARTNER SHIPS
selipsky@amazon.com - VICE PRESIDENT
BEST BUY
laura.bishop@bestbuy.com - VICE PRESIDENT OF PUBLIC AFFAIRS
onlinestore@bestbuy.com
Corporate Email: info@bestbuy.com
GAMESTOP
PublicRelations@GameStop.com
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Step 2: Conflict of interest
Here is a list of all that I have found, you should have your own copy of the files so if you can find more add them but don’t flood the email choose ONE conflict and then use another if you’re emailing someone else, if you can’t just roll with it.
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Before some of the changes this is what we saw it’s now hidden: http://i.imgur.com/recnYga.jpg

Polygon: Before they changed it: http://i.imgur.com/Hi6BT1O.jpg http://i.imgur.com/C3jUpKB.jpg and then after they changed it it’s still unprofessional http://i.imgur.com/HTktlMm.png http://i.imgur.com/tIre5lN.png

Kotaku: http://i.imgur.com/ZQaovFy.jpg http://i.imgur.com/Hi6BT1O.jpg http://i.imgur.com/tIre5lN.png

Gamasutra (save these for PR as we don’t have advertisers YET): http://i.imgur.com/DdyZkrZ.jpg http://i.imgur.com/Ypiizi3.png

Rock Paper Shotgun: http://i.imgur.com/Hi6BT1O.jpg

Giant Bomb: http://i.imgur.com/Hi6BT1O.jpg

Gawker Media: http://i.imgur.com/Hi6BT1O.jpg

Choose one of these, then the article you need and express your anger at being treated like crap after raising legitimate concerns
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Step 3: Choose an article of the company you’re reporting
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'Gamers' don't have to be your audience. 'Gamers' are over. Exclusive - Leigh Alexander
https://archive.today/l1kTW

We Might Be Witnessing The 'Death of An Identity' – Luke Plunkett (Kotaku)
https://archive.today/YlBhH
A Guide to Ending "Gamers" by Devin Wilson (Gamasutra: PR contacts only)
https://archive.today/2t93l
The death of the “gamers” and the women who “killed” them by Casey Johnston (ars technica: PR contacts only)
https://archive.today/i928J
An awful week to care about video games by Chris Plante, it’s an opinion piece but it was still authorized (Polygon)
https://archive.today/zJpXF
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Step 4: Now you’ve chosen who you’re going to email here are some ideas on how to write the email…
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>Open with Dear… followed by their surname/company name

>Apologize if the email has gone to the wrong place but tell them that you have some serious concerns for the site they’re advertising on.

>Write how you found the article in question or friend showed you it or that you saw it on social media and mention the author and the site it was from, it’s only relevant if they’re advertising on the site (cap obv much)

>Show them some offensive quotes there are tons to work with, don’t over do it be calm about it, say that you used to read the site allot or that you tried to

>Look into the company’s products if they don’t have any mention that you will not be going to the site it might seem like an empty threat but remember that there will be hundreds of emails going on at once saying the same thing.

>End with your name an alias is too easy to dismiss.

Here are some links to other emails (this isn’t my work) if you need a bit more detail, credit goes to Taco Justice who supplied these check out his video here: https://www.youtube.com/watch?v=kEpSXZ6vBN0

HUGE letter collage: http://postimg.org/image/tyn4vy98j/full/

Individual letters:
http://imgur.com/uQtNHOE
http://imgur.com/uFcuB8h
http://imgur.com/AOLyx1S
http://imgur.com/BJSmHQm
http://imgur.com/h2CzZNC

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Step 5: Keeping the fires going and being an annoying little shit
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“What if I don’t get a response on day 1!?”

Keep calm, post another, it’s best to save your email prior (use word) and then put it back in but do a follow up so…

Dear (Insert company or surname here)

>Ask if they got the last email, applogize and tell them that your very passionate about gaming and you don’t like the kind of hate speech the site gave or the type of message it gave.

>Still nothing? Try and re-phrase the letter again and don’t lose your cool, eventually they’ll get back to you and want to deal with the problem because it’ll be irritating them.

FYI this is how you get most stuff done, pester companies.

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