Before talking about 'Playful Kiss's ratings, we should consider the situation when it aired. Pk started airing while mega-hit-drama 'Kim Tak Koo' was dominating ratings like more than 50%. Also same romantic comedy genre's drama with PK, 'My Girl Friend is KooMiHo' was taking over the rest of viewers who didn't like serious drama genre like 'Kim Tak Koo'. So total ratings were up to 60% when PK jumped into the pool. It's not normal situation ever.
However haters are always talking about its rating only without what happened at that time and even some fans listen to them. Very sad.

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