A comment on Jonah Lehrer: I've received a few emails and seen a number of pieces/blog posts that ask, in essence, "what's the big deal"? It's just a few quotes, after all. As I mentioned, I only looked at the Dylan chapter in Imagine, and nothing else. I've since had a cursory look at a few other chapters (including in his previous book, How We Decide), no more than a few hours of checking and a few emails too people mentioned by Lehrer--and I found fake interviews, quotes that can't be located, and plagiarism. So while one can reasonably debate how serious a crime it is to fudge a handful of Dylan quotes (pretty serious, if you ask me), always remember: no one ever does this kind of thing once, or just in one chapter.