Manga Entertainment · @MangaUK
11th Aug 2011 from Twitlonger
Here's bit more detail on #Bluray costs as they relate to a Manga release. It can cost us anything from £3,000-£6,000 to author 2 BR discs. Add to that the cost of manufacturing, AACS (http://en.wikipedia.org/wiki/Advanced_Access_Content_System) fees etc and before we have sold a single copy we have a double digit investment we need to recoup. We would need to sell through at least 1,500 copies at full price in order to recoup.
Even though some of you are saying you were holding off buying Part 1 until you knew we'd commit to part 2 on BR, it really isn't enough of you to have effected sales in a really positive way. I don't even believe that if we released Bleach or Shippuden series on BR we'd sell enough copies to break even. Generally, a best-selling BR will do 30% of your DVD sales.
We could increase the price of series on Blu-ray, but I don't think many of you would support that. We are not ditching Blu-ray, but we are going to have to be more choosy about what we choose to release on the format. Was putting out Xamd and Casshern Sins on BR a good idea? Probably not. Was putting Eva 1.11 and Eva 2.22 out on BD a good idea? Very yes!