Dead Island is one of my favorite trailers I've ever seen. Fantastic job!
Am I being a cynical thought if I question if the actual game will reflect the tone and mood and storytelling evidenced in the trailer?
If the GAME makes me feel like the trailer, hail to the new kings! How amazing!
If the GAME, great as it may be, is nothing like the trailer then here we freaking go again. And I'll say it again:
If our medium isn't capable of generating compelling enough content that trailers have to sell something totally different than the actual product they are advertising, then we have a very serious problem.