@lisamarieke A few different ways. Some claimed herbalism treats people rather than symptoms, a completely meaningless statement and favourite canard of homeopaths. One said that the remedies were based on the "balance" between the plants' constituents, thereby avoiding the side-effects of pharmaceuticals made from the same active ingredients — false, dangerous, and contradicting the more laudable claims the main exhibit made. Several of the businesses offer other, even less evidence-based therapies such as acupuncture, and advertised these in the leaflets at MOSI. In short, if the NIMH wanted to use the scientific end of the herbalism spectrum as a means to lend their less reasonable practices credibility, then they could do worse than getting this literature into a science museum, whence it will be taken home and read long after the exhibit is forgotten.

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