A short memo (but a long tweet) for my longtime pals inside ESPN's Ministry of Magic (known as the communication department in the Muggle world):

I think it's great when Bill Simmons cracks on SI (as he did today) or any other media outlet. As you know, this Twitter feed supports amusing media wars/shots in any form, especially when it's fired by a big dog such as Simmons, or by sports television pr departments.

Of course, based on your department's previous pronouncements, this is a breach of your Twitter policy, which offers a specific guideline about not engaging in media criticism.

So now that we've clearly and unambiguously established that this guideline has been obliterated in Nakatomi Toweresque fashion, this hopefully eliminates any more conversation/emails to me from your end on this guideline.

All I ask is that when it's sunny outside, you don't tell me it's snowing.

All the best,
Richard Deitsch
Sports Illustrated

cc:jksports

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